What is The Campaign Registry and why do I need it with my SMS marketing business?

You've heard us talk about A2P, Toll Free Registration and The Campaign Registry for several months now on many calls, but you may not quite understand why we promote it or what either of those two things are. So lets jump in to this article and get you familiar with The Campaign Registry and A2P and Toll Free Registration and why it is so important for your SMS marketing business. 

What is A2P (Application to Person)?

A2P (Application to Person) is messaging from application to person, such as enterprise or business SMS. It is a type of SMS messaging technique where a text is sent from a software such as Customer Engine to a consumer's device. 

A2P (Application to Person) messaging is when a business or agency sends out a text communication to a recipient, but the recipient is not always expected to respond. 

Types of A2P (Application to Person) messaging includes:

  • Marketing Campaigns
  • Promotional Codes
  • Appointment Reminders
  • Notifications

What is The Campaign Registry?

The Campaign Registry stands for TCR The Campaign Registry works with US mobile operators and companies that use text messaging in their business for text message marketing. The Campaign Registry acts as a central hub for registering A2P 10DLC and Toll Free text message campaigns.

This allows mobile carriers to provide a messaging service for Campaign Service Providers and brands utilizing A2P messaging and toll free messaging.

Brands and Campaign Service Providers (CSPs) must submit each business, verify it by providing specific information requested by The Campaign Registry and then pay the fees associated with registering.

Why do I need to register with The Campaign Registry?

The main reason you want to register with The Campaign Registry is so your business as well as your customer's business thrive. Tired of messages not getting through to your contact list? Registering with The Campaign Registry will show the mobile companies that you are not spamming, that you truly need to get your message out there and that you are running a full legit business.

Spamming over the last decade has been intense! That is why they put The Campaign Registry in play so you can make sure that your business is covered and you don’t end up with a ridiculous amount of fees of up to $10,000.

We, here at Customer Engine started this journey without registering and we fully regret that decision. Since we registered our business with  The Campaign Registry we are now experiencing a 100% pass through rate of all our text messages being delivered. 

As of July 5th if you are not registered by August 31st your number will be blocked by carriers. 

What are these charges for?

You will be charged $20 a month for each business you register. This allows for your businesses to stay active so that your messages continue to go through smoothly.

You will also have a one-time registration fee for branding $15 and vetting fee $20 (this is mandatory so they can ensure that you get put in the best place for all of your messages to go through). This is one time to get you into their systems so they know that you’re a legit business looking to thrive on sending out your messages and not a spammer.

When you first register you will be charged $55 this includes that first months payment of $20 for the business.

How do I register for The Campaign Registry?

With Customer Engine we take care of all of that for you. All you need to do is login to each business click on the banner to register or go to settings then SMS Registration and fill out the form to submit.